The hip, graffiti-themed universe of Sideway: New York was born as the result of a collaboration between “advertainment” agency Fuel Industries and W!ldbrain Entertainment, the proprietors of the eccentric children’s television show Yo Gabba Gabba! While this dynamic duo of marketing spawned the game’s world, the game itself was developed by Playbrains, whose previous console outing was a Madballs-licensed game for Xbox Live Arcade. With all these puzzle pieces aligned, it seems to paint a picture of a concerted effort to create a cross-media, kid-friendly entertainment franchise. Whether or not Sideway gains enough traction to be spun off into a Saturday morning cartoon remains to be seen, but I found the game itself to be a surprisingly fun platformer.
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